Black Rabbit
Brand Identity & Communication Strategy
A complete visual identity and digital communications strategy built for a luxury+ audience.
Black Rabbit creates hyper-realistic architectural visualisations and immersive VR experiences for luxury+ real estate segment. We built the brand system around that level of craft, giving the company a clear identity, language and visual presence across every client touchpoint.
(Problem)
Black Rabbit came to us with a logo and a highly sophisticated service, but no brand system connecting the two.
There was no defined positioning, audience, brand voice or communication strategy. The visual identity stopped at the logo: no colour system, typography, imagery principles, layouts or guidelines for how the brand should appear across its key channels.
For a company working with luxury developers, architects and private clients, this created a disconnect. Their work was highly detailed, atmospheric and hyper-realistic, while the brand around it gave very little sense of that experience.
(Solution)
We started by defining Black Rabbit from the inside out: its role in the market, audience, brand essence, promise, values, personality and key messages.
From there, we developed the complete brand language and visual system, including colour palette, typography, imagery direction, tone of voice and practical rules for application.
The identity was built around the nature of Black Rabbit’s work: materiality, light, texture, depth and the feeling of entering a space before it exists.
We then translated the system into the places where the brand actually meets its audience. We redesigned its social media presence, created a core sales presentation and developed a library of content templates that the internal team could continue using independently.
(Results)
Deliverables
brand guidelines, reusable templates, a unified social presence, a sales deck
Customer satisfaction
100%
