ēsho
Marketing Retainer (Branding, Social Media, Ads)
Turning the ēsho idea into a sensory world expressed through identity, packaging, digital, content and customer experience.
End-to-end brand creation for a Dubai sensory brand. Building ēsho from the idea into a complete world of premium tea, home fragrance and everyday rituals across identity, packaging, digital and content.
(Problem)
ēsho began without an established identity, visual language or market presence. The ambition was to create a premium sensory brand that could bring premium tea and home rituals into a contemporary and mindful lifestyle.
The challenge was to make several product lines feel like parts of one coherent world: tea, candles, reed diffusers and gift sets. The brand needed to feel niche and elevated without becoming distant, purely decorative or disconnected from the emotional experience behind the products.
Every element, from the logo and packaging to the website and social media, had to be developed from the ground up while leaving space for the brand to grow.
(Solution)
We developed ēsho as a complete brand ecosystem rooted in sensory experience, modern rituals and conscious living.
The work began with the brand positioning, story and creative direction, followed by the logo, colour palette, typography and a flexible visual identity designed to work across physical and digital touchpoints.
The system was then translated into packaging for tea, candles, reed diffusers and gift sets, alongside printed materials, product communication and launch assets.
We extended the same world into the website, social media strategy, content direction and ongoing marketing materials, creating one recognisable experience from first discovery to unboxing.
The result was not simply a collection of branded assets, but a fully formed sensory brand built to grow through new products, collaborations, retail and physical experiences.
(Results)
Brand touchpoints developed
20+
Time from concept to active market presence
60 days
