Fairgreen International School
School Mascot Redesign
Transforming Phoenix, the existing school mascot, into Phoenix JR - new mascot variation for younger students
Creative design project for a school in Dubai. Reimagining the old mascot Phoenix as a visual world created to help younger students understand the concept behind IB Learner Profiles.
(Problem)
Fairgreen International School already had a recognisable mascot, but the Phoenix had remained largely a flat, static symbol. It had limited personality, little emotional range and no meaningful role in the everyday learning experience.
At the same time, the school was looking for a more accessible way to introduce younger students to the 10 IB Learner Profile attributes. Qualities such as being reflective, open-minded or principled are central to the school’s educational approach, yet difficult for children to understand through definitions alone.
The initial brief was to create a physical artwork inside the school that could make these ideas easier to recognise, remember and relate to.
(Solution)
Studio Narrative reimagined the Phoenix Mascot for Fairgreen International School as a visual storytelling system. The mascot became younger, more expressive and more dimensional, while remaining recognisably Fairgreen. Its new character was designed to feel warm and engaging for children, with enough personality and flexibility to carry different emotions, actions and stories.
We then created 10 distinct Phoenix scenes, each representing one IB Learner Profile attribute.
Every expression, pose, prop and environment was developed to show the quality through a situation children could intuitively understand.
The Phoenix could be seen exploring, communicating, reflecting, caring and taking thoughtful risks, turning abstract educational language into something visible and relatable.
The 10 scenes came together as a large-scale wall artwork installed inside the school, creating a daily visual reference for students.
The wall became the first home for the renewed Phoenix.
From there, the character moved into animations, social media and other school materials, giving Fairgreen a richer mascot world that could continue evolving across its communication.
(Results)
Creative Alignment
100%
Success rate
100%
